It seems as if those self-lacing kobe shoes  are about to become a reality, and the word is being spread on a viral basis as Nike wants to stoke the fires of anticipation before they launch the 2011 Air Mags. Apparently, (Friday, September 9th), and as indicated, the buzz for Nike’s power-laced shoes is building.

The viral aspect began in earnest when Frank Marshall, the executive producer on all three Back to the Future movies, started tweeting these ambiguous pieces of bait:

Of course, when you throw the idea of hoverboards out there, it’s hard not to get excited at the mere possibility, but since our scientific community has yet to master anti-gravity as a means of transportation — at least, on a consumer level — we know that’s still a pipe dream.

Self-lacing shoes, on the other hand, are not.

Nike’s  kobe shoes outlet, and now, it appears as if they are ready to unleash these beasts on the rest of the world. But first, the marketing aspect has to kick in, and thanks to the viral nature of the web, Nike’s “Power laces! Alright!”  kobe bryant shoes.

Nike has also released a promotional video for the Air Mags, and it’s vague enough to be considered a viral offering. To wit, the video is called “McFly’s Closet,” as if to provide a hint where Nike is leaning: